telling minor stories to avoid a major one

Movie Trailer: Art & Copy by Barbecue Bros
May 19, 2010, 5:54 pm
Filed under: trailer | Tags: , , ,

If you’ve watched “Mad Men” for the advertising (rather than Joan Holloway or Betty Draper) or are a design nerd at heart, you might be interested in this documentary. It traces the roots of advertising and the rise of the creatives in the US from its inception in the 1960s to more modern ad campaigns such as Nike, iPod, Got Milk?, and I <3 NY. Really interesting, and available to watch instantly on Netflix if you have that option. Official synopsis below:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.


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